EMEA News In Brief (October 10, 2011)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (October 10, 2011)

New people in new roles at Porsche and Cohn & Wolfe; new business at Pier; a new member for IPREX; and an acquisition by Scott Partnership.

Holmes Report

STUTTGART—Porsche has named Holger Eckhardt to take over as product communication contact responsible for the 911 and Boxster/Cayman model lines. Eckhardt was previously editor of trade journal Auto-Zeitung. Other newcomers to the product communication team are Thomas Hagg, responsible for the Cayenne, Cajun and Panamera models; and Ina Hämmerling, the point of contact for lifestyle and consumer media. Both were previously employed in Audi’s product and technology communication department in Ingolstadt. In addition, Julia Pirlich has been named new spokesperson for Porsche’s Leipzig location having previously worked at Volkswagen in product communication.

MILAN—Italian communications firm Imageware has joined IPREX, a worldwide network of independent public relations agencies. Imageware will work alongside another Italian firm, Lead Communication, which joined IPREX in2004. Based in Milan, Imageware employs over 40 professional staff in two divisions: PR, digital PR & media relations; and corporate identity, graphic design, and editorial services. Clients include Adobe, Amadeus, Beiersdorf, Bridgestone, Canadian Solar, Honeywell, General Electric, Microsoft, Roche, SAP, The Walt Disney Company and Unisys.

LONDON—Cohn & Wolfe has appointed Bryce Keane as account manager for its London digital and social media strategy team. Keane joins Cohn & Wolfe from Propeller Group where his clients included advertising and digital agencies, including Wunderman and TH_NK. Prior to Propeller, Keane worked for international business-to-business agency Mulberry Marketing Communications.

LONDON—Kantar Media is launching Cymfony, a leader in social and traditional media listening, in Europe. Cymfony, based in London, will provide clients in the UK and Europe with insights gleaned from online consumer conversations. Kantar Media Cymfony, a veteran of positions with Cap Gemini, Xansa, Infor and Market Sentinel has named Simon Rogers as director of business development.

FELIXSTOWE—Suffolk-based PR agency Pier has been selected by Kerry Foods to help launch a new range of frozen ready meals designed to change the frozen meals category. The PR campaign will encourage new consumers to the category and drive trip spend among current consumers.

CHESHIRE—Business-to-business agency The Scott Partnership has acquired Cambridge-based scientific marketing agency Phoenix Marcom, which will operate as a wholly owned stand-alone business. The founder of Phoenix Marcom, Paul Carter, will join The Scott Partnership to support its expansion in Europe.
 

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