EMEA News in Brief (October 19, 2009)
Charting the future of public relations
Holmes Report

EMEA News in Brief (October 19, 2009)

Lena Smedsaas, a commentator on domestic politics at Sweden’s TV4, will join JKL as a consultant, plus new people at Waggener Edstrom, new business at CitySavvy and Bell Pottinger Health.

Paul Holmes

STOCKHOLM—Lena Smedsaas, a commentator on domestic politics at Sweden’s TV4, will join JKL as a consultant at the end of the year. Smedsaas is one of Sweden’s most experienced political journalists and has led all of TV4’s party leader debates over the past ten years. She has been with TV4 since its start and previously worked as a journalist for TT (Swedish Central News Agency) and Göteborgsposten.

LONDON—Waggener Edstrom Worldwide has added Bryan Taylor as director of client development for Europe, the Middle East and Africa. Taylor will be based in the London office and will work across practices to develop client connections, manage programme quality and ensure clients receive industry-leading results. Formerly director of marketing at Brands2Life, Taylor specializes in generating leads, developing services, fostering client relationships and creating integrated communications strategies.

LONDON—CitySavvy, a pan-European financial and corporate communications agency, has for the second year in a row advised the winner of the prestigious Prix de Mazars, ARCADIS, the international design, consulting, engineering and management services company. The Prix de Mazars is the public award for the best annual report among listed companies as chosen by users of the annual reports in a survey. The ARCADIS Annual Report 2008 won in the category of other publicly-listed companies outside of the AEX index.

LONDON—Bell Pottinger Health has been appointed by DisabledGo, a disability organization that provides free, detailed access information for disabled people across the U.K. and Ireland. BPH will provide media relations support for the launch of DisabledGo’s new online resource, whereby NHS Trusts promote their healthcare and disabled access services, with the aim of improving patient experience and enabling disabled people to make informed choices about their healthcare. The launch event will take place in Westminster later this month.


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