EMEA News In Brief (October 22, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (October 22, 2012)

New people at Porsche, Fleishman, Edelman, Nissan, Kerzner, Four, College Hill, Dana Petroleum, gyro; new biz at Chameleon,Talk, White Label, Liberty and Kaizo.

Holmes Report


STUTTGART—Achim Schneider has been named head of corporate communications at Porsche AG, reporting to the director of communications Hans-Gerd Bode as deputy. Schneider previously served as spokesman for Jenoptik and for Infineon and Tognum he oversaw investor relations and financial communications. He joins Porsche from the Robert Bosch, where he was responsible for media and public relations as deputy head for central corporate communications.

LONDON—Fleishman-Hillard has hired senior Treasury civil servant Sarah Jenkins to its public affairs team. Jenkins currently works on secondment in the BIS Department from the Treasury as a leading official on the Lord Heseltine Review into how spending departments interact with the private sector. Prior to this she was Private Secretary to Lord Sassoon (the current Commercial Secretary) within HM Treasury.

LONDON—Edelman has appointed Camilla Horwood (pictured) in a new role as head of health public affairs, UK. She will lead on the development of a new health public Affairs offering, and also provide experienced UK health policy, market access and strategic political advice to Edelman's existing EMEA and global client base. Prior to joining Edelman, Horwood was associate director/ head of health at Portcullis Public Affairs.

LONDON—Chameleon, a London-based technology and business-to-business communications consultancy, has been confirmed as AnchorFree’s lead EMEA and UK PR agency. AnchorFree, a leader in promoting consumer online security, seeks to provide safe, private web browsing and disrupt censorship of commonly blocked content. Chameleon, working with German partner agency Storymaker and MENA partner Wallis Marketing Consultants, will be targeting consumers across EMEA with an integrated campaign to help raise the profile of AnchorFree and its key products.

JOHANNESBURG—Nissan South Africa has named Dudu Mwelase as general manager of corporate communications, responsible for internal communications, brand communications and public relations.
She was previously acting group executive for stakeholder relations and provinces at the South African Broadcasting Corporation, and before that director corporate communications of the Gauteng Department of Housing and COO of public relations agency Zanenza Communications.

LONDON--BlackLine Systems has chosen Kaizo to help spearhead its global expansion. The financial software provider has appointed Kaizo to address the European market, focusing on the UK in the initial stages. Kaizo will be aiming to replicate BlackLine’s commercial success in the UK, working with BlackLine to establish a presence in the UK beginning with a dedicated media, analyst and social media programme. This will specifically focus on educating the UK influencers through a number of targeted activities including thought leadership by-lined articles and white papers, a customer reference programme and events speaker and award activity.

LONDON—Algoriddim, the creator of music and video mixing apps for iPhones, iPads and Macs, has appointed Talk PR’s technology team to help drive downloads for new versions of the apps in the UK.
Talk PR will encourage users of Apple products, including the recently launched new iPhone 5, to download new versions that come with full iTunes integration. The firm will also engage directly with influencers in the DJ community to help drive on and offline advocacy for the apps, and will handle the launch of additional product releases later this year.

DUBAI—Kerzner International, a leading international developer and operator of resorts, casinos and luxury hotels, has named Helen McCabe-Young as executive vice-president, sales & marketing for One&Only Resorts, responsible for global corporate communications as well as worldwide sales and marketing for One&Only. McCabe-Young first joined Kerzner in 2003 as senior vice president, sales & marketing for One&Only Resorts responsible for developing worldwide sales, marketing and pr platforms for the brand. She left the company in 2009 to pursue her own entrepreneurial interests.

LONDON—Digilant, an independent provider of marketing technology and real-time bidding specialist, has appointed White Label Media to handle PR and social media activity in the UK. White Label Media will be providing Digilant with strategic direction as the company focuses its efforts on demystifying the market and helping brands and agencies make better decisions on how best to reach their target markets using digital media platforms and real-time bidding technology.

JOHANNESBURG—College Hill South Africa has appointed Amelia Soares to its Johannesburg office.
She has previously worked in-house for Anglo American, De Beers, JCI (before the unbundling), Sasol (energy and mining) and Harmony Gold.

LONDON—Luxury branding expert Alex De Blonay, known for her work on the One Hyde Park brand for Candy & Candy, has joined the marketing and media practice at Four Communications. She will serve as creative director, reporting to Andrew Jack, managing director of Four Marketing & Media. She previously spend six years as head of branding for Candy & Candy, and as brand director at 1508 London, a luxury design house.

LONDON—Liberty Comms, a specialist technology communications consultancy, has been appointed by Memjet, a global leader in colour printing technologies, to inform the UK press of its new distribution strategy and launch a new office printer in the region. Following a media campaign for Memjet at Drupa 2012, the global print trade show, Liberty will provide public relations support as the print solution provider makes a play for the SMB office print space.

LONDON—The PRCA has appointed Martin Bostock, chairman of Nelson Bostock Group, as chairman of the PR Council for 2012-2013. He succeeds Liquid CEO Elisabeth Lewis-Jones. Bostock co-founded Nelson Bostock 25 years ago, and has been at the helm of the company ever since, working for major clients including Facebook, Canon, T-Mobile, Toshiba and Warner Brothers.

ABERDEEN-- Dana Petroleum has strengthened its communications and external affairs team with the appointment of two senior industry professionals. Director of group communications and external affairs Andrew McCallum, who joined the oil and gas company from Gatwick last year, has recruited Susana Braz as group external affairs manager from FBC media and Gordon Welsh as group corporate communications manager, having previously served as head of internal communications at Sellafield and communications director for Rolls Royce Marine.

LONDON—Creative agency gyro has appointed Mike Shackle as executive creative director for its London office. He will work across all gyro London accounts which include Virgin Atlantic, FedEx and HP. He previously was creative director at TBWA Singapore and worked at Y&R/Enfatico Beijing and BBH in New York as executive creative director.
 

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