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EMEA News In Brief (October 5, 2015)
Holmes Report
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (October 5, 2015)

New people at Husqvarna, Brands2Life; new accounts at Aromic, Schwartz PR; salt awarded B Corp status.

Holmes Report

STOCKHOLM—Sofia Axelsson has been appointed senior vice president, group communications, brand and marketing, for Husqvarna Group, a leading producer of chainsaws, trimmers, lawn mowers and garden tractors. She previously served as the company’s senior VP, brand management and global marketing.

LONDON—Luke Pearson has joined Brands2Life’s consumer team in the newly created role of senior content producer. Pearson moves to Brands2Life from ITN where he was a programme editor at Channel 5. He has worked at Sky, ITV Breakfast, Lorraine, Channel 5 and ITV News.

LONDON—Springer Nature, a leading publisher of open access research content, has hired Atomic to undertake a comprehensive audit and analysis of the media landscape. The commission follows a similar analysis conducted for Springer Nature sister company, Digital Science, a current Atomic client. 

MUNICH—German technology PR specialist Schwartz Public Relations has been selected by Sharp Electronics Europe to handle media relations—largely focused on a business-to-business brief) within the DACH (Germany, Austria, Switzerland) region.

LONDON—Strategic communications agency salt is one of the first companies in the UK to be awarded B Corporation status, awarded to companies that meet high standards of social and environmental performance, transparency and accountability. 

 

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