EMEA News In Brief (September 12, 2011)
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Holmes Report
News and insights from the global PR industry

EMEA News In Brief (September 12, 2011)

New people in new roles at Bell Pottinger, Business Growth Fund, Burson-Marsteller and Algeta; plus new accounts, new affiliates, new agencies.

Holmes Report

LONDON—The Bell Pottinger Group has announced the appointment of two new managing directors, David Beck and David Wilson, who will be part of a new management board with the Bell Pottinger Group chairman Kevin Murray, and Geoff Smith, who continues in his current role overseeing Bell Pottinger Group finance operations. Current CEO Paul Bell becomes deputy chairman of the Bell Pottinger Group with a focus special projects business, reporting direct to Chime Group chairman Lord Bell.

SEATTLE—Waggener Edstrom Worldwide has expanded its global alliance network of affiliates into Kenya and Belgium. Kenya-based affiliates Square Gold PR & Marketing (healthcare and corporate communications) and Brand Associates (technology and energy sector specialist) provide the firm with access to East Africa, while Belgium-based cabinet DN expands the agency’s support of Brussels and the European Union initiatives.

LONDON—The Business Growth Fund, backed by the UK’s five biggest banks and established to help Britain's smaller and medium sized businesses, has appointed Jon Rhodes as director of communications and marketing. He joins the BGF from Brunswick, where he was a partner and most recently built and ran the firm’s growing public affairs practice in London. He began his career with the Labour Party, where he worked as a policy adviser and speechwriter for Shadow Cabinet members for four years up to the General Election of 1997.

LONDON—Clarence Mitchell has joined Burson-Marsteller as a managing director, providing strategic counsel to corporate and public affairs clients and reporting to UK CEO Matt Carter. Mitchell was most recently director of media strategy and public affairs at Lewis PR, and also served as official media spokesman for Kate and Gerry McCann, whose daughter Madeleine went missing in Portugal in May 2007. Previously, he was a consultant with Freud Communications. Prior to that, he was director of the UK government’s media monitoring unit.

LONDON—Kaizo has been reappointed by Cotton Council International, following a competitive pitch, to conduct the strategic development, management and execution of public relations activities, trade and consumer promotional activities and trade media buying for the UK. According to Stephanie Thiers-Ratcliffe, CCI marketing manager, “Kaizo will be tasked with both promoting the mark and helping us attract more UK retailers such as existing licensees Marks & Spencer and Christy Towels.”

OSLO—Algeta ASA, a company focused on the development of novel targeted cancer therapeutics, has named Mike Booth as senior vice president, communications and corporate affairs, responsible for Algeta's global corporate communications and investor relations activities. He will also play a key role in overseeing and expanding the Company's capital markets footprint internationally. He joins from Trout International in London, a life sciences-focused investor relations and strategic advisory firm.

LONDON—Outsourcery, a provider of cloud services, has selected Bite Communications to manage its UK PR and to switch the conversation around the company from a product focus to driving compelling points of view on the evolution of cloud and the impact it has on business success. The program will drive coverage and conversations in national, business and technology media targeting enterprise, SMB and channel audiences.

BRISTOL—A new specialist healthcare PR agency, Create PR, has been launched by the Create Marketing group and will provide support for diverse clients, from pharmaceutical to diagnostics to private healthcare to NHS and beyond. The firm will be led by Hayley Knight, previously senior consultant at Just: Health and account manager at Red Door Communications.

LONDON—Poland’s National Centre for Culture has appointed Four Sports, Arts & Sponsorship to provide cultural sponsorship workshops in Warsaw. The workshops will specifically target Polish businesses open to partnering with the arts and, separately, arts organisations seeking sponsors.


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