EMEA News in Brief (September 20, 2010)
Charting the future of public relations
Holmes Report

EMEA News in Brief (September 20, 2010)

Open Road has recruited Freud associate board director Rebecca Grindon as a director designate, plus new people in new roles at Hill & Knowlton, Kaizo, Hilton Worldwide, Penrose; new business success for Pelham Bell Pottinger, Tonic Life, Citigate Dewe Rogerson.

Paul Holmes

LONDON—Corporate communications consultancy Open Road has recruited Freud associate board director Rebecca Grindon as a director designate. Grindon, who worked at Freud for five years, will bring expertise in corporate reputation management and brand communications. Her clients have included Asda, PepsiCo, Nike, Pizza Hut, Ladbrokes, KFC, Samsung and Eurostar. Before Freud, she worked at Weber Shandwick and Propeller Communications. 

LONDON—Hill & Knowlton has strengthened its specialist change and internal communication practice with the appointment of Laura House as Senior consultant.  Housde was previously at Buck Consultants and also spent five years at Ogilvy’s internal communications practice. She has developed and programs for Zurich Financial Services and Enterprise Rent-A-Car and has experience across a range of sectors for clients including BP, Nestlé, Cisco and Transport for London.


LONDON—Pelham Bell Pottinger, part of the Bell Pottinger Group, has been appointed by ARMZ, the mining subsidiary of Rosatom one of the world's leading nuclear corporations, to advise it on media and investor relations on the proposed $1.5bn transaction with Canadian listed Uranium One. The team at Pelham Bell Pottinger was led by managing director James Henderson, associate director Evgeniy Chuikov and account executive Philippe Polman.

LONDON—Kaizo has recruited Melanie Diamond as a new associate director to support its growing nutrition and science portfolio. Diamond joins from the SPA Way, where she was an associate director and had spent the last eight years delivering campaigns for a range of consumer and business brands. Her experience includes working on high profile campaigns for John Lewis and BAA Commercial as well as heading the agency’s education division with organisations including Montessori and Oxford Brookes University. Kaizo’s clients in nutrition and science include Unilever’s Flora/ Becel and Elsevier, the world’s largest science publisher.


LONDON—The Tonic LifeStyle team has been awarded a brief from Arla Foods to bring children “closer to nature” in line with the dairy food company’s overall positioning. The Tonic LifeStyle team, led by director Jane Seaton, won the business in a head-to-head pitch and will encompass a range of activities that will focus on encouraging children to engage with nature and highlighting the positive impact it can have on wellbeing. Says Mike Walker, Arla Foods senior brand manager: “The Tonic LifeStyle team really impressed us with its ability to get directly to the heart of the issue and the creative way in which they are proposing to educate parents and children about the benefits engagement with nature can have.”


DUBAI—Hilton Worldwide has hired Emma Corcoran as director, corporate communications, for the Middle East and Africa. Corcoran joins Hilton Worldwide from InterContinental Hotels Group where she most recently served as the global communications director, overseeing worldwide internal communication programs and consumer campaigns. Prior to InterContinental, Corcoran spent five years at Amey, one of the U.K.’s leading public service providers.


LONDON—Citigate Dewe Rogerson has been appointed as PR sponsor for OBN—a not-for-profit business network that provides support for biotech and medtech companies—as well as media and PR Sponsor for OBN’s 5th Annual BioTrinity Conference. Led by Citigate director Chris Gardner, members of Citigate’s eight-strong, dedicated pharma and biotech team will advise OBN on press, profile and communications issues on an on-going basis, as well as providing PR and media support for BioTrinity 2011.


LONDON—Penrose Financial has appointed Jonathan Atkins as associate director working across its retail financial services team.  This follows the addition of Kirsty Fitzpatrick as associate director in the capital markets team. Atkins joins from Aegon UK where he was media relations senior manager for the past five years. Earlier, he was media relations consultant at Zurich and held positions with Lansons Communications and Broadgate Marketing.


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