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EMEA News In Brief (September 22, 2014)
Holmes Report
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (September 22, 2014)

New members for IPREX, PROI; new people at Costa Crociere, Public Systeme, Rabin Martin, Hawthorn; new business for Threepipe, redhead PR.

Holmes Report

BRUSSELS—Cambre Associates, the Brussels-based EU public affairs and strategic communication consultancy, has been elected a partner in IPREX, the global network of communication agencies, joining Belgian corporate affairs specialist Whyte Corporate Affairs, also based in Brussels. Founded in 2000, Cambre is led by managing directors Aart van Iterson and Tom Parker and works across a broad range of sectors, from energy to financial services to healthcare and transport.

MILAN—Costa Crociere cruise line has named Gabriele Baroni as communications director, reporting to Hansjoerg Kunze, VP communication and sustainability and responsible for developing and executing media relations strategies and tactics in support of Costa brand communications, as well as managing internal communication activities. Baroni joins Costa Crociere from Burson-Marsteller, where he spent more than a decade, most recently as director of the financial, energy and crisis practice.

PARIS—Fredrik Edström has been appointed to support the executive team at French communications giant Le Public Systeme, overseeing management and activities in France and internationally. A Swedish national, has spent most of his career in the media world, as editor of the lifestyle section of Marie Claire, where he launched Marie Claire Enfants. Prior to that, he worked at Gruner + Jahr as associate editor and at Rodale, where he launched the French subsidiary of the American publisher.

LONDON—Francesca Boldrini has been appointed executive vice president, Europe, at healthcare consulting firm Rabin Martin. Boldrini will provide oversight for the firm's portfolio of European clients and drive overall business development. Prior to joining the firm, she served as the Head of Program Advocacy, Europe at the Bill & Melinda Gates Foundation, and as the executive director at Novartis Vaccines & Diagnostics.

SOFIA—PROI Worldwide has added Intelday Solutions in Bulgaria to its roster of agencies in the EMEA region. Intelday Solutions is a communications and public affairs consultancy founded in 2001 and offering stakeholder relationship management, crisis management, corporate social responsibility, integrated marketing solutions and social PR services. In addition to the Bulgarian market, Intelday has managed communications projects in Kosovo, Bosnia & Herzegovina and other markets.

LONDON—Hawthorn, a communications consultancy established last year, has appointed Jules Chappell to its board of directors, and as head of international relations. Chappell joins Hawthorn from the Foreign & Commonwealth Office where she was head of the emerging powers department and GREAT Britain campaign. Earlier, she was appointed Britain’s youngest ever ambassador, covering Guatemala, Honduras and El Salvador.

LONDON—Threepipe has won the UK PR account for Adstream, a leading advertising digital asset management, workflow and distribution company. Threepipe will set up a UK press office, develop close relationships with media, and kick-off a thought leadership programme to enable the organisation’s experts to be positioned at the forefront of the industry. It will also work with the in-house marketing team on other initiatives including redefining Adstream’s social media objectives.

LONDON—For the second year running, redheadPR has been appointed PR consultancy to the Garden Media Guild Awards 2014, an event for journalists, editors, photographers, influencers and celebrities in the gardening world.
 

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