EMEA News In Brief (September 23, 2013)
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Holmes Report
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EMEA News In Brief (September 23, 2013)

New people in new roles at JKL, Fishburn Hedges; new business at Cohn & Wolfe, Good Relations.

Holmes Report

OSLO—Julie Brodtkorb has resigned as managing director of JKL to join the office of new Conservative Party Prime Minister Erna Solberg, and Kjersti Oppen (pictured) will take over as MD of JKL Norway. Oppen joined JKL in July of this year, coming from a position as head of external communication and PR at Mondelez International (Kraft Foods) in Europe. She has previous experience as a consultant at McKinsey, political advisor at the Norwegian Parliament and the Oslo City Council, and head of communications at the Norwegian Farmers’ Union.

LONDON—Fishburn Hedges has appointed David Skelton as a senior advisor to the agency’s public affairs team. Skelton was previously the deputy director of Policy Exchange, the leading think tank.  He is now also the director of Renewal, a campaign group aimed at broadening the appeal of the Conservative Party. He will be working with Fishburn Hedges three days a week, advising clients and involved in the activity of the agency’s public affairs team.

MADRID—Kelisto.es, a new comparison site, has appointed Cohn & Wolfe for its launch into the Spanish market. To help the brand gain awareness and credibility with consumers, Cohn & Wolfe will implement a launch program and positioning strategy through a media relations program that will discuss key industry topics, as well as leverage the thought leadership of Kelisto.es’ extensive team of researchers and experts.

LONDON— infirst Healthcare, a consumer healthcare company focused on improving well-established drugs, has appointed Good Relations Brand Communications to launch two new OTC medicines in the UK. Associate director and health specialist Kelly Blaney will lead the account. The integrated go-to-market plans developed will include planning and creative development, web analysis and strategy development, medical marketing, experiential events and real-time “brand newsrooms.”

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