EMEA News in Brief (September 27, 2010)
Charting the future of public relations
Holmes Report

EMEA News in Brief (September 27, 2010)

TomTom has selected Inforpress to manage its communication activities, plus new business success for College Hill's Tonic, new people in new roles at Lewis PR and Four.

Paul Holmes

MADRID—TomTom, one of Europe’s leading suppliers of location and navigation solutions, has selected Inforpress to manage its communication activities, online and offline, and the brand’s public relations, including the launch of its new products in our country and the design and development of its online strategy. The firm’s technology, consumer and e-communication will be working closely together with Tom Tom's communication department on the launch of the new generation of navigation systems.


LONDON—Elizabeth Littlewood, formerly at Trimedia, joins the London office of Lewis PR as director of technology, U.K. Littlewood spent four years at Trimedia where she served at board-level, and brings 15 years of technology PR expertise, running global campaigns for blue chip brands such as HP, Sun, Xerox, Sophos, Microsoft CEE, COLT, and SanDisk.


LONDON—Four Communications has recruited Alan Laing as account director for Four Politics, its public affairs division. Laing joins from HardHat Communications and brings a decade of experience in PR and public affairs, having previously been head of government relations in the U.K. for Bloomberg, as well as working for a number of agencies. In addition, Alan has been a London councillor for over eight years and spent four of those as a Cabinet member in the London Borough of Hackney.


LONDON—College Hill’s brand interaction consultancy Tonic has been appointed to design a new corporate identity for Morpheus, the property development and construction management company.


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