EMEA News In Brief (September 3, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (September 3, 2012)

New people in new roles at BASF; new business at We Are Social and Bottle; a new member for IPREX network.

Holmes Report

LUDWIGSHAFEN—Jennifer Moore-Braun has been appointed head of corporate media relations for BASF Group. She succeeds Michael Grabicki who as vice president will work on a project related to BASF's 150th anniversary in 2015. Juliana Ernst will return to the communications and government relations department as deputy head of corporate media relations BASF Group. S

LONDON—Social media agency We Are Social has been appointed by The Guardian to amplify its ‘Six Songs of Me’ project, a celebration of the musical bookmarks that have shaped peoples’ lives. We Are Social’s activity aims to drive participation in the campaign by music fans across a broad range of musical tastes. The firm’s activity involves approaching influential, high-reach music and lifestyle bloggers, and asking them to choose their own personal six songs.

VIENNA—Austrian firm Lang & Tomaschtik Communications has joined IPREX, the international network of public relations and communication agencies. Founded in 1996 by Christian Lang and Helga Tomaschtik, the agency offers strategic planning to public affairs, internal communication and online PR services and serves clients including Bank Austria Real Invest, VAV Versicherung, AWD-Finanzberatung, Schrack Seconet and arithmetica versicherungs- und finanzmathematische Beratungsgesellschaft.

OXFORDSHIRE—Bottle has been appointed by Scanomat, one of the world's leading manufacturers of coffee machines, to raise awareness of its new product, TopBrewer. Bottle has been retained to develop a PR programme targeted towards retailers, designers and office managers. The firm will be coordinating a series of coffee mornings for select journalists, designed to showcase the innovation behind the TopBrewer and raise awareness of the quality and taste of the product.
 

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