EMEA News In Brief (September 5, 2011)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (September 5, 2011)

New business for LVT PR; new people at Burson-Marsteller and Citigate Dewe Rogerson; a new crisis practice at Beattie.

Holmes Report

BUNNIK—TomTom, a leading supplier of localization and navigation products and services, has selected LVTPR as its communications and PR agency in the Netherlands. TomTom Netherlands was seeking an agency that would be able to support TomTom in its daily activities in “a creative, result-oriented and proactive manner” both online and off, according to Wouter Glaser, TomTom PR manager for Benelux and South-Africa.

STOCKHOLM—Burson-Marsteller has appointed Helena Olsson as CEO of the firm’s Swedish operations. Olsson began her career in the financial sector as an analyst and portfolio manager at the Swedish National Debt Office and then as an equity trader at UBS. She joined Burson-Marsteller in 2000 and in 2009 became CEO of COIN Investment Group before returning to Burson-Marsteller at the end of 2010. She takes over from Petra Von Rohr, who has led the Stockholm office since April 2009, and is leaving Burson-Marsteller to pursue other opportunities.

LONDON—Beattie Communications has launched a boutique division, Only Crisis, to provide the corporate sector with crisis management services. The Only Crisis team will operate out of Beattie offices in Glasgow, Leeds, Manchester and London and will be led by former Sun journalist Chris Gilmour, who has been with Beattie Communications for 12 years.

LONDON—Citigate Dewe Rogerson has expanded its digital capabilities with the appointment of online PR specialist Gugs Sembi as associate director. Sembi joins Citigate’s team of digital consultants, reporting to head of digital Phil Szomszor. She previously held digital roles at Cirkle and Immediate Future where she worked on campaigns for clients such as Remington, Energizer, AVG, bmibaby and NSPCC.

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