EMEA Practice Area SABRE Finalists
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA Practice Area SABRE Finalists

A complete list of finalists in the practice area categories of our EMEA region SABRE Awards competition.

Holmes Report

MARKETING COMMUNICATIONS
BUSINESS-TO-BUSINESS MARKETING

Blurb Pop-Up Store
Blurb with AxiCom

Launch of Inrekor
JSP with Best Communications

The Future of Airbus
Airbus with Good Relations

Profiting from Freshness
P&G Professional with Ketchum Pleon

Digital Story of Nativity
Excentric

CONSUMER MARKETING – EXISTING PRODUCT

T-Mobile Night In
T-Mobile with Brands2Life

7Up Free Bring Them Back for the Craic
PepsiCo with Daniel J Edelman

Glenfiddich Discovers Traditional Trendy
Glenfiddich with Edelman

Rom: Changing the Romanian Flag…
Kandia Pulce with McCann PR

The Art of Tennis
ATP with Threepipe

CONSUMER MARKETING – NEW PRODUCT

Winner Takes All
Wimm Bill Dann with CROS Public Relations & Public Affairs Company

Playstation 3: Gran Turismo
Four Communications

All You Need is Love
The Royal Mint with Porter Novelli

Facebook's Biggest Dance Floor
Kraft Foods Sweden with Prime

Launching the First Competing Web Browser on iPhone
Opera Software

INTEGRATED MARKETING

Introducing Azzallure….
Galderma International with Fleishman-Hillard

The Brothel in Almedalen
Jarfalla Tjejjour with Gyrohsr

Every Team Needs a Shirt with a Story
adidas with Jung Relations

The Herring Gone Fishing
Abba Seafood with Prime

Protecting the Security of the Online Community
Microsoft with Waggener Edstrom

CORPORATE REPUTATION
CORPORATE IMAGE

Spanair, an Innovative Brand Re-Launch
Spanair with Apple Tree Communications

My Green City
Coca-Cola Hellenic Bottling Company Bulgaria with APRA Porter Novelli

You Are the Big Picture
Aviva with Blue Rubicon

Positioning a Zoo: A New Queen in the Media Jungle
Parken Zoo with Care of Haus

European of the Year
Reader's Digest with The Practice


EMPLOYEE COMMUNICATIONS

Türk Telekom Sports Schools
Türk Telekom A.S. with Capitol Ogilvy Public Relations Worldwide

Living Compliance Culture in a Global Corporation
Metro Group with Deekeling Arndt Advisors

A Bravo for You….
Telefonica with Inforpress Group

Petrom City: The Campus Headquarters
OMV Petrom with Ogilvy Group

Crazy About Computers
Techteam Global Romania with The Practice

EXECUTIVE COMMUNICATIONS

The Bord Gais Energy Index
Bord Gais Energy with Fleishman-Hillard

Who is Nick Ogden and Voice Commerce?
Voice Commerce with Hotwire

Action on Skills & Jobs: The Hays Manifesto…
Hays with Maitland

Making a Difference…
Sanofi Pasteur with Medya Evi

Shell Energy Dialogue 2010
Shell Deutschland with MSLGroup

FINANCIAL COMMUNICATIONS

Flybe: Flying High in the City
Flybe with College Hill

Take Up Your Rights
Kenya Commercial Bank with Gina Din Communications

Initial Public Offering of Stroer Out-of-Homr Media
Stroer Out-of-Home Media with Hering Schuppener Consulting

M&B Shareholder Dispute with Piedmont
Piedmont with Maitland

Kazakh Banking…
BTA Bank Kazakhstan with Ogilvy Public Relations

ENGAGING SOCIETY
CAUSE-RELATED MARKETING

Fucked Up Life
Lagardere Active CR/ Radio Bonton with Beef Brothers

Tempa Para Dar (Time to Give)
Delta Cafes with GCI

Lose the Smoker in You
Pfizer with Just: Health

Vac from the Sea
Electrolux with Prime

Children in Need
Build a Bear Workshop with Publicasity

COMMUNITY RELATIONS

Pen in Hand….
Garanti & Pension & Life Company with ARB

Primary Care: New Medical Specialty…
Sanofi Aventis with Cortex

Telemedicine for Romania
Petrom with Graffiti Public Relations

Dalkia Talents Academy
Dalkia Poland with Havas Sports&Entertainment Poland

A New Image for Cumbernauld
Campsies Centre Cumbernauld with Weber Shandwick

CORPORATE SOCIAL RESPONSIBILITY

Parker and the Pole
GE with APCO Worldwide

Animals Make People Smile
Mars with Grayling

Electric Art
Fortum with Prime

Profine RUS Initiative "New Windows for New Generation"
Profine RUS with Pro-Vision Communications

Team Green Britain
EDF Energy with Weber Shandwick

PUBLIC EDUCATION

High Start with Postbank: Chase Boredom Out of School
Postbank Bulgaria with All Channels Communication

Animal Tagging
Abu Dhabi Food Control Authority with Hill & Knowlton

Bye Bye Books: At School We Use a PC
Aemcom with Ketchum

Back in Play
Pfizer with Ogilvy Health PR

Save Your Life: Don't Drug Drive
Polish Bureau for Drug Prevention with Partner of Promotion

ADVOCACY
CRISIS MANAGEMENT

Enabling the Deals…
Foreign Media Group with Hill & Knowlton

Communications Around Recall and US Controversy
Toyota Netherlands with Porter Novelli

Creta Farms: Rebuilding the Company's Profile
Creta Farms with V+O

Resisting Facebook Blitzkrieg…
Liberty Direct with Walk & Talk

From Internal Conflict to External Exposure
MACtac with Whyte Corporate Affairs


ISSUES MANAGEMENT

Inaugural Banking Summit for Inclusive and Sustainable Growth
The Banking Association of South Africa with Fleishman-Hillard

"Italian Nuclear Forum" - leading the debate on nuclear power in Italy ….
Forum Nucleare Italiano with Hill & Knowlton

Low Safa Campaign
Mars with Ketchum Pleon

Warning! E-Waste: The Real Mass Destruction Weapon
Greenfone with Partner of Promotion

Belgian Advertising Agencies Go On a Virtual Strike
ACC with Whyte Corporate Affairs/Famous

PUBLIC AFFAIRS

The Power of Communications Against Tobacco
Pfizer Smoking Cessation with Burson-Marsteller

Prescription for Common Sense
SUKL with Donath Business and Media

GE Innovation Barometer
GE with Edelman and StrategyOne

EU: Citizens without Borders, Rent-a-Car Without Borders
Ketchum Lenci Public Affairs

Campaigning to Abolish the Default Retirement Age
The Employers Forum on Age with Lansons Communications

MEDIA RELATIONS
CORPORATE MEDIA RELATIONS

L'Oréal Unesco for Women in Science Programme
L'Oréal Corporate Foundation with Agence Elan

ING Direct Consumer Savings Monitor
ING Direct with Band & Brown

Digitising the Bletchley Park Archives
Hewlett-Packard with Edelman

Going Global
Economist Intelligence Unit with Grayling

Sunedison Leverages the Visbility to Build the Business
Sunedison with Ketchum

PRODUCT MEDIA RELATIONS – CONSUMER

Art Home by Electrolux
Electrolux with Agence Elan

PR for the Swedish Royal Wedding Cake
Swedish Association of Bakers and Confectioners with Andreasson Public Relations

Introducting the Lufthansa Airbus A380
Deutsche Lufthansa with Burson-Marsteller

Cow PR for “Europcar Roadside Gastro Guide”
Europcar Group UK with Cow PR

Big Love for Big Screen
Panasonic with MSL Warsaw

PRODUCT MEDIA RELATIONS – TRADE

European Launch of the Puma Phone
Sagem Wireless with AxiCom

Unisys Security Index
Unisys with Brands2Life

The Genuinely French Chardonnay & Pinot Noir Legacy
Burgundy Wine Board with Fleishman-Hillard

Sweetening IT Cloud Management for the Press
Novell with Hotwire

Arjowiggins: Making Paper Fashionable
Arjowiggins with Lexis Public Relations

DIGITAL AND SOCIAL MEDIA
DIGITAL CAMPAIGN

Digital Zoo
Bucharest Zoological Garden with Graffiti Public Relations

Shared Moments Lead to Sales Uplift
Flip Video with Kaizo

Stasera Da Me…
Pastificio Rana with MSL Italia

Game Set Match: IBM Sees Through Walls at Wimbledon
IBM with Ogilvy London

Randstad Club Gold
Randstad Holding with MSL Amsterdam

BLOGGER OUTREACH

Türk Telekom Arena Blogger Tour
Türk Telekom with Capitol Ogilvy Public Relations Worldwide

Levi's Shape What's to Come
Levi's with Edelman

Blogger Mission
vente-privee.com with Focus PR

Share a Cup, Share a Story
Maranopoulos with The Practice

Chocolate Unboxing
Kraft Foods Sweden with Prime

SOCIAL MEDIA/SOCIAL NETWORKING

In the Footsteps of the Apostle
National Geographic Magazine Bulgaria with APRA Porter Novelli

Charge Your Batteries with Varta
Varta Romania with The Practice

Skindividual
Cancer Research UK with Unity

Accenture Outlook Journal Social Media Campaign
Accenture

Avea Belestepe and Manav Viral Video Project
Avea Iletisim Hizmetleri AS

EVENTS
PUBLICITY STUNT

Selling the Sound of Silence: Making the RBL Modern and Relevant to the Digital Generation
Royal British Legion with Burson-Marsteller

Get Lost in the West End
West End Partnership with Cake

Magnumize Your Senses
Unilever South Central Europe with McCann PR

Making "Contactless" Street Wise….
Barclaycard and Barclays with The Red Consultancy

MasterCard's Maestro Angels
MasterCard Europe with Weber Shandwick

SPECIAL EVENT – SINGLE EVENT

Courvoisier Presents the Complete History of Food
Maxxum UK with Focus PR

7th Fine African Coffee Conference and Exhibitions
The Eastern African Fine Coffees Association with Hill & Knowlton

Panettone a Due Voce…
Tre Marie with Ketchum

A Matter of Urgency
Astellas Pharma with Red Door Communications

E-Postbrief Launch Event
Deutsche Post with Uniplan

SPECIAL EVENT – ONGOING

You Should Be in Barcelona Right Now, Communication Campaign to Promote the Launch of Spanair’s New Routes
Spanair with Apple Tree Communications

Dell Technology Camp 2010
Dell with AxiCom

Xacobeo: St James Way Around the World
Xacobeo 2010 with Llorente & Cuenca

Capitain Lipaner is Sailing to Families
Madeta with Ogilvy Public Relations

The National Boat Show
The National Boat Show/London Boat Show with Publicasity

SPONSORSHIP

Coca-Cola Festival Recycling
Coca-Cola with Cake

The Art of Cultural Conservation
Bank of America Merrill Lynch with Cohn & Wolfe

The Fifa World Cup Trophy Tour…
Coca-Cola with McCann PR

Travel Time Down 15%, Share Price Up 8%
Tom Tom with Ogilvy Public Relations

British Gas Swimming Championship
British Gas with TVC

TRADE SHOW

Mini's Participation at 2009 Dubai Motor Show
Mini Middle East with Dabo & Co

Making Mipcom 2010 An @Radical Market
Fremantle Media with Ogilvy Public Relations

Facebook World First Drives Up Attendance by 30%
Grohe with Ogilvy Public Relations

Making Mornings Function: The European Launch of Lodotra
Mundipharma International with The Red Consultancy

Madrid Pavilion at Expo Shanghai 2010
Fundacion Madrid Ciudad Global with Weber Shandwick

SPECIALIST AUDIENCE
MARKETING TO MEN

The Launch of the 30% Club
30% Club with MHP

Kempton Park: Man vs Horse
Mischief

Monday Opportunity to Talk…
Pfizer with The Red Consultancy

MARKETING TO WOMEN

Give Yourself Some Lovin' with Activia and Martine McCutcheon
Activia with Burson-Marsteller

Baby on Board
Gurgle.com with Diffusion PR

Voguing with Playstation Move
SCEE UK with John Doe

eBay Fashion Outlet Launch
ebay.co.uk with Shine Communications

Launch of Propoints: From Torture to Pleasure
Weight Watchers with Weber Shandwick

MARKETING TO YOUTH

M&Ms: Getting Crazy for M&Ms Italian Limited Edition….
M&Ms Mars Italia with Ketchum

National Trust: The Album
Mischief

Impulse Diaries
Impulse Body Spray, part of Unilever with Six PR

Skindividual
Cancer Research UK with Unity

Junior Media
Polskapresse
 

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