LOS ANGELES—Tellem Worldwide, a Los Angeles public relations firm that works with entertainment industry clients, has partnered with crisis management consultancy Bernstein Communications to offer advice to celebrities faced with personal and professional crises.
“We know that celebrities in crisis can benefit from many of the same tactics used by corporations to minimize damage resulting from perceptions that they’ve done wrong,” says Susan Tellem, president and CEO of Tellem Worldwide. “Whether or not those perceptions are accurate.”
The Celebs in Crisis service will develop position statements, provide crisis-focused media training and work with lawyers, agents, managers and other entities to help turn a potentially damaging situation into a more positive one bringing the crisis to a more speedy solution.
According to Jonathan Bernstein, president and CEO of Bernstein Communications and author of Keeping the Wolves at Bay: A Media Training Manual, “In the celebrity world, more than anywhere else, perception is reality. You only have two choices; take steps to help shape that perception, or allow those who don’t care about you to do it for you.”
Bernstein recently handled all PR related to the death of the late actor Robert Young, whose family wanted media coverage to be sensitive and focused on positive story angles.