LOS ANGELES—Interpublic-owned public relations and entertainment marketing firms BNC (formerly Bragman Nyman Cafarelli) and PMK/HBH have agreed to merge. The newly combined firm, which will begin operations in January with offices in Los Angeles and New York, will be known as PMK·BNC.
The firms say the merger create an entertainment public relations “powerhouse that addresses the changing needs of the entertainment industry and provides unmatched expertise and insight for corporations and clients seeking to use entertainment and pop culture to connect with consumers.”
It will represent personalities, creative talent and content creators, as well as other established brands within the entertainment world and in the corporate realm will deliver solutions that incorporate entertainment marketing, sponsorship, product placement and integration, outreach, event marketing and public relations.
The new entity will be overseen by the current BNC leadership team of chairman and CEO Michael Nyman and president and COO Chris Robichaud and current PMK/HBH co-CEO Cindi Berger. Nyman will be chairman and CEO of the merged firm, and will be responsible for oversight of the company. Berger will also be chairman and CEO and will focus on the entertainment and media relations portion of the business. Robichaud will be CEO and will be responsible for the company’s operations and the consumer brand marketing and public relations portion of the business. Brad Cafarelli who was a co-founder of BNC, becomes vice-chairman.
“We continue to see great interest on the part of marketers in tapping into the power and creativity of the entertainment industry to engage with and motivate consumers in an increasingly fragmented media landscape,” said Michael Roth, chairman and CEO of Interpublic. “Bringing these two companies together will create something special in entertainment marketing and give IPG an unprecedented leadership position in this important space.”
Interpublic, via its Weber Shandwick unit, also owns Rogers & Cowan, another leading name in the entertainment public relations world.