LOS ANGELES—Edelman has established a dedicated entertainment marketing unit, led by Ferris Thompson. Thompson was formerly United Talent Agency’s head of marketing and previously served as vice president of corporate marketing and strategic alliances at Universal Studios.
Thompson will help to develop broad entertainment strategies and create alliances between top entertainment properties, A-list talent and global brands. He will be based in the firm’s Los Angeles office.
Thompson is a Hollywood insider with a 20-year track record connecting Fortune 100 brands with talent, and with filmedtelevision, music and live-event entertainment. Clients have included PepsiCo, Daimler-Chrysler, Procter and Gamble, Electronic Arts and Miller Brewing.
Edelman’s existing entertainment practice represents major brands, including Disney, Warner Bros., Columbia Tri-Star, the History Channel, and Discovery; partners clients with entertainment properties such as Fashion Week and the MTV Video Music Awards and major music artists such as Jessica Simpson, Enrique Iglesias, Thalia and Kelly Clarkson; and represents entertainment-themed venues and events such as Jazz at Lincoln Center and the U.S. Open.
Edelman also has developed branded content for ABC’s The Bachelorette, HBO’s K Street, and Discovery, among others. Other entertainment clients include the Recording Academy and the Motion Picture Association of America.
“We’re at the forefront of blending branding, content, technology and entertainment, and we believe it’s a trend that will that will only accelerate as we search for more effective ways to communicate and engage audiences,” said Pam Talbot, chief operating officer and president of Edelman U.S. “Ferris understands how brands can turn from conventional advertising to the use of brand-friendly, high-profile entertainment content to capture, convert and influence consumers.”
Says Thompson, “In an environment in which consumers are resisting traditional forms of advertising, branding is moving from intrusive to permissive—a world in which consumers must choose to receive your messages. The burden on corporate brands—and their marketing agency partners—is to create attractive venues and entertainment content that engages and inspires.”