Environics Manages PR for BIO International Conference
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Environics Manages PR for BIO International Conference

The Biotechnology Industry Organization has hired Environics Communications to conduct public relations and media outreach for the association's 2009 BIO International Convention in Atlanta, Ga.

Paul Holmes

WASHINGTON, D.C.—The Biotechnology Industry Organization has hired Environics Communications to conduct public relations and media outreach for the association's 2009 BIO International Convention in Atlanta, Ga. BIO is the world's largest biotechnology organization, providing advocacy, business development and communications services for more than 1,200 members—involved in the research and development of healthcare, agricultural, industrial and environmental biotechnology—worldwide.

 

"One of our association's key initiatives is to promote greater awareness about the benefits of the biotechnology and how the industry is making life better for the future,” says BIO vice president of communications Jeff Joseph. "Environics Communications was selected because of the agency's strong health sciences knowledge and background, its relentless persistence in generating top-tier visibility for clients in traditional and new media, and its vast experience and understanding of how large trade associations operate.”

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