NEW YORK—FleishmanHillard has hired Ephraim Cohen to lead the social practice for the firm’s East region. Cohen, a senior vice president and senior partner, will be responsible for building the business across New York and Boston, and will work with teams across the region to ensure clients have access to the firm’s most strategic and creative social and digital resources.
Cohen was formerly executive vice president of innovation at MWW, where he led the development of new approaches and platforms in areas including brand journalism, native advertising, community building and measurement. He also chaired the technology and digital media industry group, developing integrated programs for technology and digital content companies.
Before joining MWW, Cohen founded and ran The Fortex Group, an industry community-building firm targeting the media, music, video and marketing industries. Prior to that, he was executive VP and GM of technology at Edelman.