Epstein Returns to Industry as CEO of PR21
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Epstein Returns to Industry as CEO of PR21

Jerry Epstein, a 17-year veteran of Fleishman-Hillard who left the PR business in 1999 to found incentive management company The PeopleTrends Network, is returning to public relations as president and chief executive officer of PR21.

Paul Holmes

NEW YORK, August 23—Jerry Epstein, a 17-year veteran of Fleishman-Hillard who left the PR business in 1999 to found incentive management company The PeopleTrends Network, is returning to public relations as president and chief executive officer of the PR21 subsidiary of Edelman Public Relations Worldwide.
 
He succeeds former Andersen Worldwide executive Robert Hubbell, who has left to pursue other interests. Epstein becomes the fourth CEO since PR21 was launched in 1998 under the leadership of Will Sullivan. Sullivan was succeeded by Gus Weill.
 
Epstein’s appointment also signals another shift in emphasis for the firm, which in its early years focused largely on dot-com, technology, and healthcare accounts. Weill’s expertise was in the public affairs sector, Hubbell was a veteran of the corporate communications realm, and Epstein is best known for his work in branding and corporate communications.
 
According to Edelman president Richard Edelman, Epstein “has a proven track record in building and servicing a blue-chip client roster as well as effectively growing a global agency. PR21 is one of the fastest-growing independent agencies in the world. Our goal is to accelerate this growth exponentially over the next five years. We believe Jerry is the person to take us there.”
 
Epstein spent 17 years with Fleishman-Hillard, serving as regional president and a member of the Operating Committee at the time he left the firm. He also managed the Los Angeles office and opened and oversaw the company’s San Francisco, Sacramento, San Diego and Minneapolis offices and was responsible for establishing offices in the Asia and Southeast Asia markets. He has handled positioning and branding assignments for Anheuser-Busch, AOL, Sony Playstation, Honda, Pioneer Electronics, Nestle and several major Las Vegas hotel properties.
 
“I have no doubt that PR21 can quickly become one of the premier marketing agencies in the world, known and respected for its strategic thinking and knowledge of the marketplace,” he says. “Our goal will be to introduce innovative products to the communications mix and explore new ways to provide clients with a tangible return on investment. Our ability to anticipate market trends—and help our clients leverage them—will be one of our hallmarks.”
 
PR21 is the fifth largest independent public relations firm in the world, with annual revenue of $15.8 million. The agency specializes in consumer marketing, technology, healthcare and corporate affairs/crisis management. Clients include Oracle, Whirlpool Corporation, Sepracor, Berlex Laboratories, Schering AG, Germany, and several Johnson & Johnson consumer products brands.
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