NEW YORK—Spier New York, a leader in publishing marketing, and Equals Three Communications, best known for its work in the fields of social and cause-related marketing, are joining forces to launch Nclusive Communications, which will focus on helping clients in the publishing community and in other consumer sectors to reach multicultural markets.
“The social and cause marketing heritage of Equals Three, and our publishing clients’ desire to reach the Hispanic and African American markets in a relevant and meaningful way, make for a natural collaboration,” said Bethany Chamberlain, president and CEO of Spier New York. “More than 70 years of marketing books has made Spier extremely adept at emotionally engaging consumers and communicating a story. The addition of Nclusive means that we can now carry that emotional engagement to Hispanic and African American audiences.”
Says Eugene Faison, chairman and CEO of Equals Three, “Publishers are increasingly focused on the buying power of African Americans and Hispanics, and realize that this burgeoning market will respond to a marketing approach that recognizes the unique needs of their communities. With our expertise in targeting the Hispanic community through the Hispanic media and our close ties to the leadership of organizations such as the National Council of Negro Women, the National Urban League and the National Medical Association, we can build powerful coalitions to reach these audiences.”
Advertising and marketing strategist Ron Owens— veteran of campaigns for consumer giants such as Pepsi Cola, McDonald’s and Pitney Bowes—will head the new venture.