LONDON—Etihad Airways, the national airline of the United Arab Emirates, has appointed Four Communications as its public relations agency in the U.K. following a competitive pitch. Four will support Etihad’s ambitious growth plans in the U.K., promote the airline’s routes and award-winning service, and highlight the attractions of Abu Dhabi as a destination.
According to Iain Burns, vice president of corporate communications at Etihad, “The U.K. is an important strategic market for Etihad’s communications efforts. Not only is it of growing importance in terms of customer numbers but it is also a focal point for aviation journalism. Four was able to demonstrate that it could help us in both of those areas.”
Four has offices in London, Liverpool, Dubai and Bahrain; and has plans to open an office in Abu Dhabi shortly.