EU Puts €22m Health Brief Up For Grabs
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Holmes Report
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EU Puts €22m Health Brief Up For Grabs

The European Union is seeking substantial PR agency support for its efforts to improve public health in the region.

Arun Sudhaman

BRUSSELS--The European Union is seeking substantial PR agency support for its efforts to improve public health in the region.

The European Commission Directorate-General for Health and Consumers (DG Sanco) is set to spend €22m over the next four years on public relations firms, and has released a brief detailing its requirements.

The search comes amid continued deadlock over a new tobacco products law. The EU is also considering numerous controversial issues, including minimum unit pricing on alcohol; and a less restrictive pharmaceutical policy.

The brief is split into three sections, covering content creation; event management; and, audiovisual services.

EU lawmakers are currently challenging the nomination of Malta's foreign minister Tonio Borg, because of his stance on homosexuality and abortion. 

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