NEW YORK—Euro RSCG Worldwide is merging two of its U.S. public relations operations, combining consumer public relations specialist Euro RSCG Magnet with the public relations operations of its specialist healthcare agency, Euro RSCG Life. The move is a response to the continuing convergence of health, well-being and consumer influence, the company says.
The combination of Euro RSCG Life’s healthcare expertise with Magnet’s consumer focus and knowledge will provide the agency’s clients with broader resources and thinking. According to David Jones, global CEO of Euro RSCG Worldwide. “Both agencies have been on impressive growth trajectories in the last six months and when you combine that with the dynamism in the category, I think the future is extremely bright.”
As a result of the merger, Euro RSCG Magnet is changing its name to Euro RSCG Worldwide PR, North America, to better reflect its position within the Euro RSCG global network of PR offerings. It will continue to operate its core practices in consumer and buzz marketing, business-to-business communications, technology, corporate and multicultural communications. Its new sub-brand, Euro RSCG Life PR, will specialize in healthcare PR.
“We live in a world where the lines between health care offering and consumer are blurring as we face challenges here and abroad in providing consumers with healthcare choices, healthcare coverage and all the information they need to make informed choices and manage their own health,” says Lisa Sepulveda, CEO, Euro RSCG Worldwide PR, North America. “We know this is the right thing to do for our clients because we have been operating this way in practice for some time now. Formalizing the expanded offering for our clients brings more clarity and focus to our work on their behalf.”
Sepulveda, who brings 20 years of experience in consumer marketing and consumer health to her expanded role, will continue to report to David Jones, CEO, Euro RSCG Worldwide and Esther Lee, CEO North America and President of Global Brands Euro RSCG Worldwide. Chantal Beaudry, executive VP and managing director of Euro RSCG Life PR, will report to Sepulveda.