European News in Brief (August 14, 2007)
Charting the future of public relations
Holmes Report

European News in Brief (August 14, 2007)

New people at Deutsche Borse, Lewis PR, BASF, Scottish & Newcastle and Swedish Match.

Paul Holmes

FRANKFURT—Rüdiger Assion has been named head of corporate communications at Deutsche Börse Group. He will be responsible for public relations, internal communication, marketing communication and events and will report to the CEO. Assion is currently director of corporate communications for automotive group General Motors and manages international corporate communication in Europe from Zurich. Prior to this, he was responsible for corporate communications at Adam Opel, and head of PR for a subsidiary of the Volkswagen group.

LONDON—Marcel Kay, former director at De Facto Communications, and ex-editor of Will Sturgeon, have joined Lewis PR as associate directors. Kay, who joins from the Bell Pottinger Group’s De Facto unit, has experience in crisis management and media counsel for the NHS National Programme for IT, Toshiba and Merck. Sturgeon has seven years’ experience breaking business and technology stories at

VIENNA—Kerstin Krause has been appointed head of public relations for BASF in Central Europe and will report to Herbert Frankenstein, head of BASF Europe Central, which includes Austria, Poland, Czech Republic, Slovakia, Hungary, Croatia, Serbia, Montenegro, Bosnia-Herzegovina, Macedonia, Albania, Slovenia, Rumania and Bulgaria. Krause worked for five years in various capacities in corporate communications for the BASF Group in Ludwigshafen, most recently as editor-in-chief for the corporate report.

EDINBURGH—Brewery Scottish & Newcastle has appointed Richard Gibb as director of corporate affairs and Joanna Speed to the post of investor relations director. Gibb joins from S&N Venture Markets, where he has been managing director since 2002. Speed was formerly with Merrill Lynch.

STOCKHOLM—Henrik Brehmer has been appointed senior vice president for corporate communications at tobacco company Swedish Match. Brehmer will succeed Bo Aulin who will continue his work as senior executive advisor. Previously, he was senior vice president, investor relations and group external communications at Securitas in London. Prior to that, he held various management positions with Ericsson in Sweden and England.

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