European News in Brief (February 2, 2009)
Charting the future of public relations
Holmes Report

European News in Brief (February 2, 2009)

Lars Saethre has been appointed partner in JKL Group, plus new business successes for Fishburn Hedges, Mmd in Croatia, and Four Communications in the U.K.

Paul Holmes

OSLO—Lars Saethre has been appointed partner in JKL Group. Saethre will continue to hold his position as strategic communication advisor at JKL in Oslo, and as partner will be part of JKL Group’s Nordic management team. Saethre has more than ten years experience as a strategic communication advisor. He participated in the launch of Woldsdal & Partnere in 1998, and worked with the firm until it joined forces with JKL in 2002. Before this, he worked as a business journalist for several Norwegian newspapers, including Aftenposten.

LONDON—The Proprietary Association of Great Britain, the U.K. trade association for manufacturers of branded over-the-counter medicines and food supplements, has appointed Fishburn Hedges as its public affairs consultancy, following a four-way pitch. According to Gopa Mitra, PAGB director of health policy and public affairs: "We want to ensure that all political parties recognise the contribution of food supplements to public health and properly appreciate the cost savings to the NHS available if more people looked after minor ailments themselves.  Fishburn Hedges is well placed to help us achieve those goals."


ZAGREB—Mmd Corporate Public Affairs & Public Relations Consultants has become the new public relations partner of Croatian mobile operator Tele2. Mmd will create and implement Tele2 consumer and corporate campaigns on the Croatian market. Says Valentina Junaci, head of Tele2 corporate communications: “Tele2 has very ambitious plans for 2009 and interaction with consumers and media will be essential in strengthening our price leadership position in Croatia.” Mmd will work with Tele2 on consumer campaigns, digital PR, sponsorship support and media relations.


LONDON—HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners, has appointed Four Communications to handle the consumer PR for Bob the Builder's 10th anniversary celebrations throughout 2009. The year will be marked with the launch of Project: Renovate 2009 to promote eco-awareness to nursery school operators throughout the U.K. and a series of media initiatives, culminating in the launch of  a new CGI animated TV series and a brand new 4D film at Legoland in the U.K.


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