European News in Brief (February 25, 2008)
Charting the future of public relations
Holmes Report

European News in Brief (February 25, 2008)

New business wins for Weber Shandwick Brussels, GCI, Trimedia, Harvard and Lewis PR in the U.K.; a new director at Pleon in Romania; and a U.S. firm joins Whiteoaks network.

Paul Holmes

BRUSSELS—Weber Shandwick Brussels has been appointed by La Salle university centre in Barcelona to provide public relations and public affairs communications support services across Europe to its Business Engineering School. The appointment of Weber Shandwick reflects the School’s determination to be more visible to business leaders, prospective students and stakeholders across Europe. The Brussels-based agency will manage the School’s media relations in four key markets, namely Germany, Italy, the Netherlands and Spain. Weber Shandwick Brussels will also be responsible for raising the profile of the School with EU policymakers in the Brussels arena as a key partner in the Lisbon Strategy.


LONDON—The Department for Business, Enterprise & Regulatory Reform has appointed GCI London to help small businesses with any questions they may have about employment issues. GCI will support BERR by raising awareness and usage of the free tools and advice available at GCI won the brief in a four-way competitive pitch managed by the Central Office of Information and will help drive media relations, stakeholder and digital activity as part of an integrated campaign.


LOS ANGELES—Bob Gold & Associates has joined the Whiteoaks International Network as a managing partner and as WIN’s exclusive North American affiliate agency. WIN has 15 offices in 27 countries, including Belgium, the Czech Republic, Denmark, France, Germany, Ireland, the Middle East, the Netherlands, Poland, Spain, Sweden, Turkey, United Kingdom and United States. The firm has also joined the United Nations Global Compact to support international corporate responsibility.


LONDON—Trimedia U.K. has been appointed by Keele University, the U.K.’s largest campus university, following a three-way competitive pitch involving Pazang and Cognition PR. Trimedia’s Manchester office will develop a strategic communications programme to help raise the university’s profile and boost the numbers of students applying to study at Keele.


BUCHAREST—Pleon Graffiti Romania CEO Liliana Serban is leaving the firm. Taking over the leadership as PR director is Mircea Tomescu, who most recently held the position of account director at Graffiti BBDO for three years where he developed integrated communications projects that have been internationally recognised.


LONDON—BroadVision, the U.S. e-commerce specialist, has hired Harvard PR, the technology, media and telecoms agency that is part of the Bell Pottinger Group, as its agency of record for the U.K.. Harvard’s brief is to develop messaging that will have resonance with the company’s target audience of chief marketing officers, IT directors and CEOs. The Harvard team will be led by managing director Chris Cartwright, who reports into Justin Percival, BroadVision’s head of business development.


LONDON—Lewis PR has been appointed by web-based businesses, BoilerJuice and Quotatis, to handle their public relations. The agency will develop PR campaigns to drive new subscribers to their websites and raise the media profiles of the online service providers.
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