European News in Brief (February 4, 2008)
Charting the future of public relations
Holmes Report

European News in Brief (February 4, 2008)

A new board director at Regester Larkin; new accounts at Fishburn Hedges and Chime's Resonate; and a new name for a German independent.

Paul Holmes

LONDON—Regester Larkin, a specialist reputation risk management consultancy, has hired Rob Sherwin, former Foreign and Commonwealth Office energy adviser, as a U.K. board director and managing director of the consultancy’s Middle East office, based in Dubai, United Arab Emirates.


LONDON—Life Trust, the first financial services company to focus exclusively on the financial issues arising from increased longevity, has selected Fishburn Hedges. The FH team, led by associate director Rowena Denham, assisted with the company’s launch to the media in January and will seek to raise awareness of the company’s first product, the Longevity Income Plan.


DUSSELDORF—German independent ME Werbeagentur is changing its name to m/e brand communication, a move agency principal Ralf Weber says reflects “the steady growth of our capabilities and services since our foundation.”


LONDON—Chime Communications subsidiary Resonate has been selected to provide support for the Tesco Stores Computers for Schools initiative. Resonate will work with the Tesco corporate responsibility team to promote a 2008 voucher collection scheme, now in its 17th year.  The emphasis will be on educating the public that the scheme is about a lot more than just computers; it features musical instruments, reference books, arts and crafts materials as well as technical equipment including digital cameras.

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