European News in Brief (March 31, 2008)
Charting the future of public relations
Holmes Report

European News in Brief (March 31, 2008)

New senior corporate communications pros at Swedish Match Group aqnd Poggenpohl Mobelwerke; a new digital director for Bell Pottinger.

Paul Holmes

SOTCKHOLM—Rupini Bergstrom has been appointed director of international media relations and PR at the Swedish Match Group, which manages a broad assortment of brands in smokeless tobacco products, cigars, pipe tobacco and lighters. He will be responsible for media relations outside the Nordic region, with a special focus on business and consumer media, while also supporting Swedish Match media and public relations efforts around the regulation of smoke-free products in the E.U. Bergstrom was previously corporate affairs manager, Scandinavia, at the Gallaher Group and previously spent 10 years as an international business journalist with Dow Jones and the Financial Times.



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