European News in Brief (May 28, 2007)
Charting the future of public relations
Holmes Report
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European News in Brief (May 28, 2007)

Keef Sloan has joined Cohn & Wolfe’s digital and technology division as associate director. Sloan has extensive experience in the gaming industry working, both in-house and agency-side, most recently as a director of Way to Blue.

Paul Holmes

LONDON—Keef Sloan has joined Cohn & Wolfe’s digital and technology division as associate director.  Sloan has extensive experience in the gaming industry working, both in-house and agency-side, most recently as a director of Way to Blue, with companies such as Ubisoft Entertainment, Empire Interactive and Electronic Arts. Sloan will be responsible for managing campaigns on behalf of existing clients such as Sellaband, Jobsite and DVD Entertainment Group.

LONDON—hanover, formerly Media Strategy, has won a major £300,000 national contract to deliver integrated communications support to the NHS Cancer Screening Programmes. hanover won the business following a tender and initial interest from over 50 agencies, culminating in a four-way competitive pitch with hanover unseating seven-year incumbent Trimedia Harrison Cowley.  The NHS Cancer Screening Programmes cover screening for breast, cervical and bowel cancer as well as a risk management programme for prostate cancer.  hanover will provide press office and media support, parliamentary liaison, marketing and publications, plus awareness raising campaigns across the programs.

BRUSSELS—Blueprint Partners, a leading independent public affairs and strategic communications consultancy, has hired two experienced media and communications specialists: Matthew Willis and Mónica Vicente Cristina. Willis has 10 years’ broad ranging communications and public relations experience, gained both in-house and in consultancy and comes to Blueprint from a senior management role at Razor Public Relations, a specialist crisis and issues consultancy. Cristina joins Blueprint from Hill & Knowlton Brussels, where she gained five years experience in communications and pan-European media relations.

AMSTELVEEN—E.F. (Elfrieke) van Galen has been appointed senior vice president of corporate communications and corporate social responsibility at KLM Royal Dutch Airlines. Van Galen has occupied a number of positions at KLM including that of managing director of KLM cityhopper and is currently  responsible for setting up the CSR program for the airline. Van Galen will take charge of corporate communications from Peter Elbers, who leaves KLM on June 1.


 

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