European News in Brief (May 5, 2008)
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European News in Brief (May 5, 2008)

Pleon names head of technology practice for Europe; plus a new healthcare leader at Burson-Marsteller, and new accounts for Trimedia, Renno Communications Group, Euro RSCG Biss Lancaster and Bell Pottinger.

Paul Holmes

LONDON—Two months after joining Pleon’s London Office as associate director of the business-to-business practice, Mark de Wolf has been appointed to lead the firm’s overall technology practice for Europe. De Wolf was previously a senior account director at Spreckley London and a former business journalist.


LONDON—Burson-Marsteller has named Karen Winterhalter leader of the European healthcare practice. She will be based in Burson-Marsteller’s London office. Winterhalter brings extensive healthcare communications experience to the role of European practice leader, having owned and managed Onyx Health, a boutique healthcare communications firm which she established four years ago. Prior to establishing Onyx, Winterhalter was European director of healthcare with Weber Shandwick.


LONDON—NHS Blood and Transplant, the body responsible for blood and organ donations, has named its first agency roster, including Trimedia, which previously delivered award-winning campaigns for both U.K. Transplant and the National Blood Service. Trimedia will support NHSBT in its work in raising awareness of the ongoing need for donors and securing donor loyalty. The other agencies on the roster are Lawton, M&M Communications, Freshwater

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