European News in Brief (November 3, 2008)
Charting the future of public relations
Holmes Report

European News in Brief (November 3, 2008)

Fishburn Hedges Group has been appointed by Nintendo of Europe, plus new business for Bite Communications and Brands2Life.

Paul Holmes

LONDON—Fishburn Hedges Group has been appointed by Nintendo of Europe and will collaborate with Nintendo to enhance communications with its consumers across European markets. An integrated brand team, drawn from Fishburn Hedges and the Group’s specialist consumer agency Seventy Seven, will report to Nintendo’s European PR team and help to provide support to its in-country PR managers and local PR agencies. The team will be led by Fishburn Hedges chief executive Simon Matthews.


LONDON—Gandi SAS, a pioneer in internet domain name management and hosting, has appointed Bite Communications as its U.K. agency. Bite will handle two briefs, covering its and businesses. The firm will drive a brand awareness campaign across digital and broadcast to help increase traffic to both sites. While specifically for, Bite will run a series of thought leadership and education campaigns targeting small business owners and brand managers. The account will be headed up by Bite’s director of planning, Nick Rappolt supported by head of digital Ruby Quince.


LONDON—Brands2Life has won a competitive pitch to manage the U.K. launch of the MyGames range for Oxygen Games. MyGames includes three titles for the Nintendo DS—My Make-Up, My Dress-Up and My Secret Diary—and the agency will run a broad-reaching consumer lifestyle campaign, which will bring the creativity, fun and imaginative aspects of all three games to life. Using a mix of news generation, pre-teen targeted outreach and game reviews in influential media, the Brands2Life campaign will aim to engage girls aged 7-11 years old.

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