European News in Brief (October 15, 2007)
Charting the future of public relations
Holmes Report

European News in Brief (October 15, 2007)

A promotion at Pleon; new business at Four; expansion in Italy for Publicis; new European partners for Pinnacle; and a new account at Cohn & Wolfe.

Paul Holmes

AMSTERDAM—Pleon has named Tim de Boer European director of products and services. De Boer will manage Pleon’s functional and industry practices as well as the general services and will be responsible for enlarging the system of special units, services and practices across Europe. In addition to his new position, de Boer will continue to serve as CEO of the Netherlands and will manage the practices from Amsterdam.
LONDON—Four Communications has been appointed to handle corporate and consumer PR activity for the Hand Picked Hotels collection. Hand Picked Hotels operates 14 hotels across the U.K., and Four will be promoting the collection to national, regional and local media.

PARIS—Publicis Groupe has made two acquisitions designed to reinforce its offer in digital and healthcare communication services and strengthen its position in the Italian market: Healthware, specialized in digital communications programs for the healthcare industry; and Multimedia Healthcare Communication, a market development and public relations agency. Publicis Healthcare Communications Group now employs 90 healthcare communications experts in Italy.

WAYZATA, MN—Pinnacle Worldwide, a global network of independent public relations agencies with nearly 60 members around the world, has added two new members in Europe: Gabrielle Shaw Communications, a lifestyle public relations agency based in the U.K.; and Panthere Consulting, with locations in Frankfurt and Munich, which offers marketing consulting, brand and company communication, brand development and design and crises management.

LONDON—Cohn & Wolfe has been selected by award-winning branding agency The Partners to raise its profile among business and marketing stakeholders. The firm’s brief is to build a clear identity for the agency among the marketing community and business decision makers, through a media relations campaign targeting the national, business and trade press.

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