European News in Brief (September 22, 2008)
Charting the future of public relations
Holmes Report
CEO

European News in Brief (September 22, 2008)

Lewis PR has been appointed to provide public relations services for 3Com in the Czech Republic, Poland and Slovakia; plus new people at Trimedia, Grayling and Elisa, and a senior departure at Roche.

Paul Holmes

PRAGUE—Lewis PR has been appointed to provide public relations services for 3Com, the world's leading supplier of secure, converged voice and data networks. The campaign will strengthen the brand awareness of 3Com and its positioning against competition across the Czech Republic, Poland and Slovakia, with a focus on "green IT" issues and product PR. “Lewis PR convinced us with its proactive approach, and especially high-quality international team,” says Robert Kogut, regional managing director Eastern Europe for 3Com.

 

LONDON—Trimedia

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