European News in Brief (September 3, 2007)
Charting the future of public relations
Holmes Report

European News in Brief (September 3, 2007)

New product communications chief at BMW; new people in Edelman's BioScience unit; and new business at Harvard PR.

Paul Holmes

LONDON—Dirk Arnold has been named head of product communications for BMW Cars. Arnold joined the BMW Group in 2002 and has been responsible for various marketing functions. Currently, he is the head of BMW market and trend research. Rudolf Probst will take over as head of product communications for BMW Motorcycles.

LONDON—Edelman’s bioscience communications division has hired Peter Agathangelou as client services director from Meditech Media and Carole Greenall as editorial director from Wells Healthcare Communications. In addition, Emma McGregor has been promoted to senior account manager and two new account executives have been added. Agathangelou will work closely with international head David Noble on business development and will also oversee key client relationships. Greenall will lead the growing editorial team. Both will be based in the London office.

LONDON—Harvard PR has been selected to manage a major thought leadership brief by security company Websense. The agency is charged with mounting an aggressive educational PR campaign to raise awareness of the growing security threats posed to businesses by new technologies, including web 2.0 technologies and by “information leakage.” 

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