European News in Brief (Septermber 8, 2008)
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Holmes Report
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European News in Brief (Septermber 8, 2008)

Austrian Federal Ministry for Education, Arts & Culture and the Federal Ministry for Science & Research have selected Trimedia Austria to promote the “Democracy Initiative,” plus people news from Ipsos MORI and account news from Brands2Life.

Paul Holmes

VIENNA— The Austrian Federal Ministry for Education, Arts & Culture and the Federal Ministry for Science & Research have selected Trimedia Austria to promote the “Democracy Initiative,” designed to inform 16 year olds—granted the vote for the first time—of their rights and provide them with information on politics and democracy. Trimedia Austria is carrying out a nationwide campaign titled, “It’s up to You!” that consists of a broad media campaign, an online platform with all the social media features such as video and audio blogs, a contest for teenagers, and direct dialogue projects for young people.

 

LONDON—Milorad Ajder has been appointed as managing director of Ipsos MORI's Reputation Centre, which specializes in corporate reputation research. He will take over from Stewart Lewis who will retire at the end of the year. Most recently, Ajder headed his own research consultancy Ajder Associates, which ran projects for clients such as BT, CNBC Europe and Dupont. Previously, he headed the corporate brand management division of ORC International.

 

LONDON—Brands2Life has won a competitive pitch to manage the

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