NEW YORK—Evenflo, one of America’s best-known infant and juvenile products brands, has named M Booth & Associates agency of record across its portfolio of products, including the Evenflo, Ameda and Snugli brands. M Booth will work with Evenflo to create a fully integrated initiative to help the company build awareness and drive consumer sales and loyalty.
“Very few brands in the Juvenile Products industry are creating marketing pull programs today,” says Perry Odak, CEO, Evenflo. “As part of our overall marketing upgrade, we chose M Booth for their widely recognized creativity in communications program design and because they understand what influences and motivates young women, especially new mothers. We also are impressed by their strength in digital and social media programming which is a strong influencer for our core consumer, young moms.”
M Booth’s Evenflo team will be led by Jennifer Teitler, senior vice president/director.