NEW YORK—Susan Molinari, former U.S. representative and currently chairman of Ketchum lobbying subsidiary The Washington Group, has been named to the additional role of president of Ketchum’s Public Affairs.
Molinari was a member of Congress from 1990 to 1997. Her service culminated in being elected by her colleagues to the eight-person Republican Majority Leadership, making her the highest-ranking woman in the Congress. In 1997, she left Congress to co-anchor the team inaugurating CBS News Saturday Morning, where she conducted on-air interviews of national and international newsmakers. In addition, she was a member of the Bush-Cheney Transition Advisory Committee.
According to Ray Kotcher, CEO and senior partner of Ketchum, Molinari “possesses a rare combination of real world experience in national politics and media, as well as superb business leadership and management skills—a necessary combination for providing informed, strategic, high-quality counsel to public affairs campaigns. To find this skill set in one individual is extraordinary and a genuine benefit to existing and prospective Ketchum clients.”
Molinari says she expects to be able to realize greater synergies between the lobbying and public affairs operations in her new role, citing the ability of the two firms to offer a range of services including media and crisis communications to grassroots, ally development and coalition building, issue management and issue advertising.
“Even during a year with national elections,” Molinari says, “there will be important opportunities to expand our work within sectors in which we currently work and know well such as healthcare, technology, trade, telecommunications, transportation, homeland security, defense and tax policy.”