NEW YORK—RF|Binder Partners has been named the public relations agency of record for Exent, a digital entertainment media company and leading distributor of PC games on demand. RF|Binder was selected for the assignment based on the agency’s B2B and consumer branding expertise and experience in Exent’s key industries including media, telecommunications and technology.
RF|Binder’s team will work with Exent to strategically position and raise the visibility of the company’s managed service which powers the games on demand offerings of leading service providers such as Verizon and Qwest, as well as the company’s Free Ride Games gaming site.
“We were impressed by the insight, creativity and execution the RF|Binder team brings to the table in a communications campaign,” says Christina Kuzma, chief marketing officer at Exent. “In our constantly evolving industry, we work hard to maintain and extend our market leadership position."