NEW YORK—MSLGroup has appointed Kyle Farnham as managing director to lead the MSL Atlanta office. Farnham, who has served as MSL Atlanta’s acting managing director since July of this year, will report to Jim Tsokanos, president of the Americas. He will be responsible for managing the strategic direction of the Atlanta office, overseeing day-to-day operations, leading business development and spearheading community outreach and visibility efforts.
Farnham has been with MSL since 2000 serving as a senior counselor and account director for clients including Chevron Products Company, General Motors, IRWIN Industrial Tools, Philips Consumer Electronics, The Coca-Cola Company and The Home Depot.
Farnham’s expertise ranges from brand marketing and social media to reputation management, community relations, sponsorship activation, issues management, product launches and special events.