LOS ANGELES—Fashion industry public relations specialists Rachel Kapor and Dawn Boeckermann Hamilton joined forces to launch Kapor Hamilton Public Relations. Focusing on the fashion and action sports industries, KHPR offers comprehensive public relations services including editorial placement, copy-writing, tradeshow support, press events, product launches, event PR, media training and media buying.
Charter clients include ASICS, the athletic sportswear and footwear leader; Jenny Han, a young contemporary apparel manufacturer; and Primedia’s Action Sports Group, publisher of Surfer and Surfing.
Kapor and Hamilton recently worked together at SnL Communications. Kapor began her career at Bender Helper Impact in the consumer electronics and entertainment technology department followed by five years at SnL. Hamilton spent seven years at Metropolitan Group in Portland, Ore., before relocating to Los Angeles in 2004 and spending three years at SnL.
“The goal is to stick to what we’re passionate about. We’re not concerned with high-end versus low, men’s versus women’s or apparel versus footwear,” says Hamilton. “We want to represent brands we believe in.” Kapor adds: “There are so many great brands out there just getting started. Agencies can’t always offer services to emerging talent because of overheads, but we hope to get the opportunity to get them started, build their brand and grow with them.”