Fast Horse to Launch Indian Trucks and SUVs in U.S.
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Fast Horse to Launch Indian Trucks and SUVs in U.S.

Fast Horse, a Minneapolis-based consumer marketing firm, has been retained by Global Vehicles U.S.A. to support the national launch of Mahindra SUVs and trucks, the first line of Indian-made automobiles to hit the U.S. market.

Paul Holmes

MINNEAPOLIS—Fast Horse, a Minneapolis-based consumer marketing firm, has been retained by Global Vehicles U.S.A. to support the national launch of Mahindra SUVs and trucks, the first line of Indian-made automobiles to hit the U.S. market. Global Vehicles, headquartered in Alpharetta, Ga., is the exclusive importer and distributor of Mahindra vehicles, which are set to go on sale in the second quarter of 2009.

Fast Horse will develop and execute integrated marketing campaigns to build brand awareness and consumer acceptance of Mahindra vehicles, and will assist Mahindra dealers with marketing activities on a local and regional level. Initiatives will include media and blog relations, dealer communications, special event coordination, grassroots marketing and consumer promotions.

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