DETROIT—Alex Fedorak, a veteran automotive public relations executive, has joined Kia Motors America as director of public relations. Fedorak has more than 20 years of experience in the automotive industry, the majority of which he spent at Subaru of America, where he most recently helped launch the 2006 product lineup.
“Alex brings a solid understanding of the automotive industry and a proven track record of success to Kia,” said Len Hunt, Kia’s executive vice president and chief operating officer. “He will play an integral role in this year’s six product launches and enhance our team of talented people fueling Kia’s continued growth.”
Prior to his most recent role with Subaru, Fedorak served as executive vice president of A&M Specialists, a press vehicle logistics company, where he headed day-to-day operations.