ST. LOUIS—Fleishman-Hillard International Communications has created a worldwide sustainability communications practice, designed to counsel clients on environmental policy and work with them to articulate views and actions on critical resource management issues such as fossil fuel consumption, water conservation, and CO2 emissions. The global effort will be led by co-chairs in Europe and Asia.
In addition to launching the new practice, the firm has pledged to reduce its global energy consumption, decrease the amount of CO2 it produces, and become carbon neutral by the end of 2008. With over 80 offices and more than 2,500 employees worldwide, the company is currently measuring its worldwide carbon footprint and developing a plan to earn neutral status and taking steps to reduce its energy consumption. The global initiative expands on similar efforts already under way by the firm’s European offices.
“Fleishman-Hillard’s sustainability practice offers more than just green or environmental communications,” says Dave Senay, president and chief executive officer. “We will counsel clients on the most effective ways to deal with substantive resource issues related to their operations. The goal is to enable companies and institutions to continue to grow and prosper while recognizing and dealing effectively with limited resources, climate change, and the very real need to preserve the earth for future generations.”
Senior vice president Malin Jennings, who has handled natural resource and sustainability issues for clients such as the U.S. Army, CarbonFund.org, and The Alliance to Save Energy over more than 25 years, leads the practice. Jennings has on sustainability issues. Teresa Calvano and Sophie Pim lead the European practice from Fleishman-Hillard’s Brussels and London offices, respectively. Joanne Wong, who is based in Fleishman-Hillard’s Hong Kong office, leads the practice in Asia.
“Based on what we are seeing and what other experts are corroborating, the industries most affected by climatic change and declining resources are energy, transportation, and food,” says Jennings. “But within a few years, virtually every sector and industry in our global economy will be dealing with these issues. The good news is that many corporations and governments have turned climate change and sustainability problems into new economic opportunities for their stakeholders. It is important that others share and learn from their accomplishments.”