CHICAGO—The American Marketing Association has selected Fleishman-Hillard as its public relations agency of record. Fleishman will lead communications activities, and promote and build awareness for AMA’s upcoming Mplanet, an event that will bring together the world’s most creative thinkers, decision-makers, influencers and academics to engage in a real-time dialogue about the changing dynamics of marketing.
“Fleishman-Hillard’s track record of proven results within the industry, coupled with its strong industry relationships, marketing orientation and innovation makes it the perfect partner to help us launch Mplanet,” says Dennis Dunlap, CEO of the American Marketing Association. “Mplanet is a first of its kind, in-depth marketing conference and a catalyst for the marketing community to discover insights and solutions to the most pressing marketing challenges.”
Fleishman-Hillard will work with the AMA to enhance its industry reputation and create brand recognition for Mplanet, which was created by the AMA in partnership with McKinsey & Company, The Wharton School and SpencerStuart.
ST. LOUIS—FH Out Front, Fleishman-Hillard’s gay and lesbian communications practice, has been named agency of record by Muses Legal Products. MLP is the manufacturer of the Legal Guide to Living Together, a comprehensive legal software package that can help protect committed couples on a wide range of legal issues from healthcare and estate planning to family law and pet ownership.
An FH Out Front account team in Washington, D.C., and Chicago is working with MLP founder Deb Dillon on the development and execution of a targeted gay and lesbian community outreach program to promote the product to gay and lesbian print and broadcast media, websites and blogs and advocacy organizations. FH Out Front co-chair Ben Finzel leads the team from Washington.