TAMPA—French/West/Vaughan has been selected as PR agency of record by Sarasota-based FIMC. The company, which provides home, auto and wellness benefits for millions of consumers, is gearing up to offer expanded services within the automotive aftermarket industry and partnering with FWV to heighten awareness within the trade.
French/West/Vaughan will provide strategic public relations counsel for the company, enriching FIMC’s brand profile as a sales and marketing company dedicated to keeping its clients’ service bays active. In the automotive category, FIMC’s services include point-of-sale training, custom branded marketing collateral and fulfillment materials, web-based solutions, regulatory compliance and unrivaled customer service.
FIMC’s CEO Scott Libertore sees the hiring of French/West/Vaughan as brings “more smart people to the conference room table with deep connections and a solid track record of success in the automotive aftermarket category.”