LONDON—Business communications consultancy Financial Dynamics has formally changed its name to FD. The decision reflects the company’s efforts over the past five years to expand and diversify its service offerings beyond its traditional financial communications heritage. The consultancy will begin operating and marketing under this name on a global basis with immediate effect.
“Over the past five years, not only have we preserved and strengthened our heritage in global financial communications, but we have also developed a variety of new and complementary service offerings, such as public affairs, crisis and issues management, brand strategy and business consulting across all industry sectors,” says Charles Watson, FD’s group chief executive. “With a global platform of over 500 professionals in 19 offices around the world, the diversity of our business and expertise calls for a strengthening and simplification of our brand.”