NEW YORK—AMO, the Havas-operated financial communications network that includes Abernathy MacGregor Group in the U.S. and Mailtand Consultancy in the U.K., has forged a strategic alliance with independent public affairs and corporate communications consultancy APCO Worldwide to offer integrated services in public affairs and financial communications.
The alliance, which will be able to draw on approximately 700 employees in offices around the world, creates a global communications network with true local experts in the world’s financial and political centers capable of serving the needs of multinational corporations. It is expected to provide a particularly potent service in the mergers and acquisitions arena, where cross-border deals increasingly have both investor relations and public policy implications.
“Cross-border mergers and acquisitions increasingly involve regulators, national governments and other stakeholders beyond the traditional financial community,” says James Abernathy, AMO chairman. “Our alliance with APCO creates a powerful advisor who can anticipate, understand and address the critical perception challenges that threaten the successful outcome of global transactions and complex corporate restructurings. Our philosophy within AMO is to work only with the top communications advisor in each market, and this alliance carries our ‘best-in-class’ philosophy into the vital field of public affairs.”
In addition to Abernathy and Maitland, AMO also includes the French and German leaders in mergers and acquisitions: Euro RSCG C&O and Hering Schuppener as well as Llorente y Cuenca, which has offices in Spain and throughout Latin America. APCO, which bought itself back from Grey Global Group last year, has strength in Washington, D.C., London, Brussels and Beijing and expertise in crisis and issues management and litigation as well as public affairs.
“Public scrutiny, regulatory complexity and litigation have put corporations and their strategic initiatives in the spotlight,” says APCO president and chief executive Margery Kraus. “Issues raised by regulators, activists, policy-makers and the public in the major capitals of the world and at all levels of government are major factors in determining the success or failure of any transaction.
“AMO understands the increasingly intricate dynamics of global financial communications better than anyone. This alliance provides clients of both companies with access to sophisticated communications counsel and critical expertise in multiple geographies, communications disciplines and industry sectors.”