LOS ANGELES—Cognito, a financial industry PR firm, today launched a new service designed to give firms a clear picture of their media profile and allow them to track key competitors.
Cognito Analytics is specifically designed for firms in the financial services sector. It gathers and analyzes information from relevant financial media and grades the information so that users can see the level and quality of their profile in the market; the impact of their news and messaging; and how they compare to competitors and what they could be doing to improve.
According to Susan Peter, head of marketing for Simcorp, North America, “I am very metrically driven and believe you have to be able to measure what you are managing. Cognito Analytics enabled me to audit the marketplace and discover what coverage other providers are getting. I love being able to log in to the system without having to wait for reports to arrive on my desk; I can get a sense of where we are at in real-time.
“One of the best things about Cognito Analytics is being able to see where the news has had the most impact, by viewing the impact bubbles. This has provided us with information that has really challenged our view in terms of what is newsworthy in the market.”