Firms Use PR Skills to Find Urgently Needed Liver for Colleague
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Firms Use PR Skills to Find Urgently Needed Liver for Colleague

Shari Kurzrok, a 31-year-old PR executive who recently spearheaded the largest-ever national blood drive, is two months away from her wedding and fighting for her life. Her doctors say she will not live if she doesn’t receive a complete liver transplant within days.

Paul Holmes

NEW YORK—Shari Kurzrok, a 31-year-old PR executive who recently spearheaded the largest-ever national blood drive, is two months away from her wedding and fighting for her life. Her doctors say she will not live if she doesn’t receive a complete liver transplant within days, and her colleagues in the PR industry are urgently mobilizing to help her. 

“I just pray that what Shari has loved to do for a living comes back to help her,” says her fiancée Robby Schnall, 35, a marketing executive at Cole Haan.

Shari’s sudden illness has taken her family, friends and doctors by surprise. She was admitted to New York University Medical Center last weekend, and within 24 hours was told she needed a liver transplant to save her life.  Her illness is still unexplained.  

Kym White, managing director of Ogilvy Public Relations Worldwide, says the news has shaken Shari’s colleagues and friends at the firm, who are rallying to spread the word through PR to draw attention to Shari’s plight.  “Shari is a phenomenal friend and colleague,” says White. “It is hard to imagine that someone who only recently led the largest-ever blood donor initiative for the American Red Cross with such energy and enthusiasm, is now in vital need of a liver donation.”

Shari led the 345-city Save-a-Life-Tour, which featured two convoys that traveled across the country to raise awareness about the importance of regular blood donation and to attract new donors including a younger and more ethnically diverse demographic. The campaign collected more than 3.2 million pints of blood and registered more than 38,000 new potential donors.

Potential donors must be Type A or Type O blood.  Anyone wanting to help Shari with a liver transplant referral should call:  877-223-3386 or email: [email protected] 

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