NEW YORK—M Booth & Associates has been named agency of record by First Consulting Group, a leading provider of consulting, technology and outsourcing services to the healthcare industry. The agency account team, led by Mark Schroeder, senior vice president and director of the technology practice, will lead a brand positioning effort that will shape FCG’s messages and communicate them to the company’s key stakeholders, including the media and research analyst communities.
The goal is to heighten awareness and drive business for the company’s three practice areas: healthcare providers, health plans and life sciences.
“M Booth’s approach to promoting thought leadership in technology works hand-in-glove with First Consulting Group’s sales strategy, which is focused on the company’s consulting, systems integration, application management and outsourcing services,” says Julie Johnson, director of marketing for First Consulting Group. “Its track record in demonstrating the business benefits of technology innovation is a point of distinction in the industry.”
Program elements will include speaking engagements, marketing communications for new product launches and product upgrades, industry relations, research analyst road shows and media relations. Aspects of the program are global in nature and include marketing communications and thought leadership activity in Europe.