DUSSELDORF—Lars-Christian Cords has been named president of Euro RSCG ABC, the German public relations operation of Euro RSCG Worldwide, and will also take on a new position as chief campaign officer at the Euro RSCG Germany agency group.
He will replace the current CEO of Euro RSCG ABC, Wolfgang Kreuter, who will stay on with the company in a leading position.
Cords is currently CEO at fischerAppelt, relations, where he has spent the past 14 years. During that time he was initially a team leader in Hamburg, then head of the Düsseldorf office followed by a return to period in Hamburg and finally four years in Berlin. He has worked with clients including Microsoft, BASF, Henkel, the German Federal Ministry of Food, Agriculture and Consumer Protection, the German Federal Ministry of Finance, the insurer CosmosDirekt and the Association of German Transport Companies.
Earlier, he was press officer and campaign office head for the “You are Germany” (“Du bist Deutschland”) media initiative for several years.